HypoText Persona · Be Chosen
AI opened the door.You close the deal.
Turn AI-referred visits into better opportunities with landing experiences tailored to where visitors came from and what they may be looking for.
30-minute call · Pick a time that suits you
01 · The problem
Best traffic gets
the most generic page.
Two people reach the same product page:
One page, written for nobody in particular.
Visitor A · From casual search
Visitor A came from a casual search. They’re early and want to understand the product.
Visitor B · From an AI assistant
Visitor B spent ten minutes with an AI assistant discussing their exact situation, got a recommendation, and clicked through. They’re ready to decide.
Both see the same headline, the same section order, and the same call to action. For Visitor B, the page repeats what they already know and misses what they need next. They bounce, or convert below their potential.
02 · How it works
Read the source.
Match the mindset. Serve the page.
01
Read the referrer
Persona sees whether the visitor arrived from ChatGPT, Perplexity, Claude, Gemini, or elsewhere.
02
Map to a profile
Each platform tends to send a different kind of visitor.
03
Serve the variant
The page changes emphasis instantly: headline, section order, primary call to action, and supporting copy.
03 · Visitor profiles
Different platform.
Different mindset.
Defaults based on typical behaviour per platform. Fully editable.
Explorer: open, early-stage
A clear narrative, what makes you different, a soft entry point
Researcher: has compared several sources
Depth, comparison data, proof points, a fast path to act
Thinker: working through a specific, nuanced decision
Nuanced copy, accessible fine print, no oversimplification
Decider: close to commitment
A clear offer, a prominent call to action, minimal friction
04 · See the difference
They arrive comparing.
Meet them there.
Headline
A generic product overview
“You've compared the options. Here's why we work for you.”
What leads
Product explainer
Comparison and pricing
Primary CTA
“Learn more”
“Get your quote in 2 minutes”
05 · What you control
Your copy. Your rules.
Your approval.
Headline and subheadline for each audience
Primary call to action and its wording
AI-assisted suggestions that explain what to change and why
Section order, for example pricing before overview
Approval workflow: only copy your team approves is ever served
No A/B testing platform
No feature flags
No deployment cycle
06 · Where the traffic comes from
Different assistants.
Different visitors.
A year of AI-referred visits, by platform. Flatten it to read the pattern day by day, or stand it up to see which weeks actually moved — and which assistant is worth spending on next.
12,496 AI-referred visits across four platforms in the last year
Illustrative sample data
07 · Measure what it’s worth
Proof in your
existing metrics.
Conversion by AI source
How ChatGPT, Perplexity, Claude, and Gemini visitors convert, with and without variants
Revenue per session
The value of AI-referred traffic on default vs. Persona-served pages
Variant performance
Which approach wins for each AI audience
AI platform appears as a segment in your existing funnel analytics
Persona works best on the full stack.
Be Readable
HypoText Infra
Makes you readable.
Serve AI crawlers a clean, structured version of every page.
Explore InfraThe Platform
HypoText Platform
All three. One platform.
Find out. Fix it. Convert. One platform, three layers.
Back to PlatformBe Cited
HypoText Discovery
Gets you cited.
Track citations across AI platforms and fix the gaps.
Explore Discovery