HypoTextPersona
Book a demo

HypoText Persona

How it works

02 · How it works

Read the source.
Match the mindset. Serve the page.

  1. 01

    Read the referrer

    Persona sees whether the visitor arrived from ChatGPT, Perplexity, Claude, Gemini, or elsewhere.

  2. 02

    Map to a profile

    Each platform tends to send a different kind of visitor.

  3. 03

    Serve the variant

    The page changes emphasis instantly: headline, section order, primary call to action, and supporting copy.